Revenue Acceleration Rules

Revenue Acceleration Rules

Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies

Upadhyay, Shashi

John Wiley & Sons Inc

05/2018

192

Dura

Inglês

9781119371953

15 a 20 dias

Descrição não disponível.
Acknowledgments ix About the Authors xi Introduction 1 Chapter 1 The CMO's Challenge 5 Chapter 2 ABM and AI 17 Chapter 3 Data as the Foundation for abm 31 Chapter 4 AI as the Intelligence Layer 61 Chapter 5 Use-Cases Unveiled 89 Chapter 6 Mapping Predictive to Your Business Models 109 Chapter 7 Ten Steps to Successfully Accelerate Revenue with Predictive and AI 133 Chapter 8 Supporting the CMO's Journey 153 Appendix: Buyers Guide to AI and Predictive Platforms 161 Index 171
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