Customer-Centric Marketing
Customer-Centric Marketing
Build Relationships, Create Advocates, and Influence Your Customers
John Wiley & Sons Inc
04/2015
176
Dura
Inglês
9781119092896
15 a 20 dias
Descrição não disponível.
Prelude ix Introduction The Shoemaker s Story xi Chapter 1 The Age of the Customer 1 Chapter 2 Carpe Diem 11 Chapter 3 Customer Relationships Have Changed 25 Chapter 4 From Funnel to the Journey 45 Chapter 5 Brands Will Never Be the Same 57 Chapter 6 Customer Experience Strategy 71 Chapter 7 Building Relationships with the Advocate/Sharecaster 85 Chapter 8 Innovation in Demanding Times 117 Chapter 9 The New Agency 131 Concluding Thoughts 143 Notes 147 Index 151
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Prelude ix Introduction The Shoemaker s Story xi Chapter 1 The Age of the Customer 1 Chapter 2 Carpe Diem 11 Chapter 3 Customer Relationships Have Changed 25 Chapter 4 From Funnel to the Journey 45 Chapter 5 Brands Will Never Be the Same 57 Chapter 6 Customer Experience Strategy 71 Chapter 7 Building Relationships with the Advocate/Sharecaster 85 Chapter 8 Innovation in Demanding Times 117 Chapter 9 The New Agency 131 Concluding Thoughts 143 Notes 147 Index 151
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
