Content Marketing Strategies For Dummies

Foreword xiii Introduction 1 Part I: Getting Started with Content Marketing Strategies 5 Chapter 1: Establishing Your Content Marketing Strategy 7 Chapter 2: Capturing Your Customer's Attention 31 Chapter 3: Understanding Your Business Model and Brand 49 Chapter 4: Facilitating Buy-In from Your Team 73 Chapter 5: Putting Your Content Marketing Plan and Presentation Together 85 Part II: Uncovering the Customer Experience 99 Chapter 6: Dipping into Customer Data 101 Chapter 7: Discovering Buyer Personas 113 Chapter 8: Taking the Buyer's Journey 135 Chapter 9: Embracing Sales Enablement 157 Part III: Creating Actionable Content 169 Chapter 10: Examining Your Content Plan 171 Chapter 11: Exploring Content Types 189 Chapter 12: Storytelling for Content Marketers 213 Chapter 13: Creating Processes and Systems for Your Content 225 Part IV: Developing Channel Promotions 241 Chapter 14: Examining Channel Plans 243 Chapter @15: Sharing Your Content 259 Chapter 16: Looking at Paid, Earned, Shred, and Owned Media 279 Chapter 17: Delving into Syndication and Guest Posting 297 Chapter 18: Working with Influencers 315 Part V: Using Check-Back Analysis 337 Chapter 19: Reassessing Your Business Model and Brand Value 339 Chapter 20: Reviewing Your Content Marketing Strategy 351 Part VI: The Part of Tens 359 Chapter 21: Ten Problems Content Marketers Face 361 Chapter 22: Top Ten Blogs on Content Marketing 365 Chapter 23: Ten Free Tools for Content Marketing 369 Index 373

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