Building Commitment to Reform Through Strategic Communication

Building Commitment to Reform Through Strategic Communication

The Five Key Decisions

Cabanero-Verzosa, Cecilia; Garcia, Helen R.

World Bank Publications

10/2010

Mole

Inglês

9780821381618

15 a 20 dias

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Strategic Communication; Politics of reform; Communication for Development or Development Communication; Political economy of reform; Communication for Behavior Change; Social marketing; Managing reform; Public policy; Change management; Communication and Participation; Development Program and Policy; Managing change; Implementing reform